Retail Businesses Grow Faster with Clever Store Design

You’ve probably spent years investing your valuable time, money and resources into getting your business where it is today, but how do you go to the next level?

Successful retail businesses have one thing in common: they are built on well-founded systems.

Strategic Retail Design an essential part of any successful retail system.

Your store design must support and strengthen your retail business by addressing key factors such as:

What is the primary need that your business fulfils?
Where does your business sit amongst its competitors?
Where is your industry heading?
How do you do things differently from your competitors?

Your store concept may be made up of unique branding, store layout, product merchandising, signage, lighting and décor, but it’s the clever way you use these tools in your design strategy that’s essential to avoiding costly mistakes and preparing your business for growth.

3 Steps To Designing Your Store For Growth

Using Strategic Retail Design, every element of your store concept is carefully aligned with the objectives of your business plan. By implementing Strategic Retail Design you create a solid foundation for growth, enhancing your business strengths and minimising costly mistakes.

Step 1 - Understand Your Model
It is essential to understand how your retail business works prior to undertaking any design work. In particular, you should comprehend such critical factors as your:

customers fundamental need
business brand
competitive business sector
industry trends
and your retail design profit model.

These are the factors that will guide your design process and ensure the end solution meets the needs of your business direction.

Step 2 - Create a Retail Design Master Plan
It is essential to map out all aspects and desired qualities of your ideal design in one concise page. This creates a Master Plan of your proposed store. A properly structured Master Plan will identify the proposed direction of every aspect of your retail business model, along with ideas and preferences for the physical design.

The Retail Design Maser Plan unites both the marketing and operational goals of your business to create a clear framework for your design direction.

Step 3 - Use a Comprehensive Design Process
You can now implement your Retail Design Master Plan using the five key aspects of store design:

Layout & Merchandising
Display Fixtures
Signage & Graphics
Lighting
Materials & finishes

By addressing these five key areas you can ensure that every aspect of your design will be tuned to maximise the performance of your retail business and build a solid foundation for growth.

5 Reasons To Use Mark Retail

Mark Retail can help your business benefit from strategic store design with:

1. EXPERIENCE. You will benefit from Mark Muller’s more than 20 years industry experience in all aspects of retail design.

2. STRATEGY. Your store will be designed using Mark Retail’s unique strategic approach to retail design as documented in Mark Muller’s book ‘The Power of Retail Design’.

3. INFORMATION. You will be guided and supported with all relevant information and advice throughout the design process to help you make sure get your store open successfully on time.

4. BUDGET. You can take comfort in the knowledge that budget control is inherent in the Mark Retail design process. We will work closely with you to establish a realistic budget and implement a cost-effective design to help avoid surprises and costly delays down the track.

5. COMMITMENT. Mark Retail is committed to supporting you from the initial concept design right through to the grand opening of your new store. We’ll be there throughout the construction phase of your shop to make sure your design objectives are fulfilled and help with those unexpected developments that can arise.