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Sunshine Toyota’s recently constructed showroom on Queensland’s idyllic Sunshine Coast is a state-of-the-art dealership akin to the best in the country.
Mark Muller’s interior design complement’s the dynamic facility created by Architect Alan Marrs. Mark's design incorporates a surprising number of retail enhancements that add to the customer’s retail experience.
The showroom interior is a light, open space with high plywood ceilings and neutral walls accented in pastels, timber and stainless steel trims befitting the Sunshine Coast’s resort way of life. Vehicle displays surround a central café-style meeting area, which includes a self-serve espre sso coffee facility creating a relaxed and aromatic discussion space for customers and sales people to interact. |
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| The soft-sales approach is evident throughout the dealership with casual sales desks open and accessible to customers on the showroom floor and clear vision into glass-walled offices around the perimeter. A mezzanine floor overlooking the vehicle display area supports a business centre for VIP customers as well as a fully equipped staff kitchen and lounge, adding to a pleasant working environment. In particular, the experience is enhanced with interactive displays that allow the customer to engage directly with accessory products and information. Large graphics surround LCD screens that can play everything from outback adventure documentaries to specific product or accessory demonstrations on demand. Other features include a children’s play area affectionately titled “The Bored Room” providing DVD and video game entertainment, life-sized hero shots of vehicles, a community projects slide show and information kiosk, and a boutique-style lifestyle and golf display which all add to the adventure and put the icing on the cake of the total showroom experience. The dealership clearly represents a big investment for the Sunshine Coast region and a great show of confidence in the local market by Dealer Principal Ian McDowell. |
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