Is Guru Shop Design right for you?
Here's why this manual represents such incredible value...
Guru Shop Design is a one-stop-shop for everything you need to know about designing your retail store.
It is a complete educational manual that takes you step-by-step through the entire shop design process starting with your business idea and finishing with your completed shop design.
Guru Shop Design is nothing like other retail design books that are full of photographs of award-winning shops, but offer little practical advice for the small business person.
Instead, Guru Shop Design actually shows you in detail how to design your shop using our proven systematic process.
Here are just some of the techniques you will learn in Guru Shop Design:
- How to determine your strategic planning objectives - your key brand attributes and market position, and how to apply them in your shop design
- How to determine your CFN (Customers Fundamental Need), and how to use this effectively in your shop layout
- How to develop your Retail Design Master Plan - the overall vision for your new retail environment
- How to create a successful floor plan layout that not only drives customer traffic around your store to increase sales, but also increases exposure to promotional areas while improving security to reduce theft
- How to select the right type of display fixtures for your products based on stock density, adjustability, security and store decor
|
- How to create a specialised retail corporate identity that is not only easier for customers to recognise, but also easier to apply to your signage, décor, uniforms & bags.
- How to create a signage hierarchy that will arrange all of the signage elements outside and inside your store into one coordinated scheme.
- How to design your store lighting - how to select the mood or effect that's right for your store, how to select the right type of fittings to use, how to apply general lighting vs feature lighting, and understanding how light works with the human eye and how you can manipulate your lighting levels to enhance your products
- How to select the right materials & finishes for your store environment - how to create a colour board and finishes schedule for your store design, how to select materials for flooring, walls, fixtures and counters use that will create the right interior décor but also be durable and easy to clean
|
|
"Yes, I want to buy Guru Shop Design"
|
"Tell me more about what's in the box"
|
Click the buttons below to view sample pages
